When web design is good, nobody really notices – and that’s the point. Your users should be able to use your website intuitively, without having to fumble around complicated buttons and directives. But when it’s bad, you’ll instantly see it in your site stats. If you’ve ever wondered why your website isn’t getting as much traction as you were expecting, this might be the culprit.
Stanford University’s Guidelines for Web Credibility said page layout influences user satisfaction in both your site and your brand. Doing things well will help your business more than you think. To put it simply, there are just things that work, and a lot of things that don’t. Here are a few examples:
- Don’t Change Links
A lot of people try to make their sites unique by changing their hyperlinks to black from their usual underlined blue. This is a huge mistake. A recent study by Chaperro, Shaikh and Baker said even though there’s a more visual contrast when links are black, people instinctively know that blue means hyperlink. Thus, users click these more often.
There’s another trend in web design where hyperlinks are turned into icons. This is great if it blends in with the rest of the page, or if you’re trying to make the visuals on your landing page more appealing. However, this is not true for any other scenario. One study by Van Schaik and Ling revealed that text links load faster and people are more likely to click them.
- Content is King
It’s a general rule nowadays to keep the text short. Articles are optimised for easy readability. Surprisingly, studies show that while the popular ’95 characters per line’ rule reads faster than others, readers don’t understand this format better. It neither increases comprehension, preference or satisfaction.
All this means is that content is still king. Invest in good quality content and the readers will come. Whilst good web design helps, there’s no substitute for informative, well-researched content, regardless of format. If you want to know more about how you can improve your Sunshine Coast web design, consult Black Sheep Creative today.