Corporate video services are necessary for any business. They can be utilised for marketing, in-house training and other valuable tasks. If you’re thinking of hiring a videographer, here are a few things to consider:
What’s the plan?
It’s best to start out with a clear plan. This gives you a clear goal in mind and makes the process more efficient. Budget is the first thing you should decide on, as this is one of the biggest factors in videography.
Remember that you need to spend in order to get a quality product. Rentals, talent fees and locations all need to be paid out to get the best outcome. However, make sure to set a limit. This keeps you from overspending.
Once you have a budget, decide on a timeline. This should include:
- Pre-Production – Going over the storyline, setting up logistics for equipment, casting and other activities.
- Production – Shooting the scenes, doing voice-over work
- Editing – Putting the clips together to form the storyline; then do some revisions and polishing
- Deadline – Submission
In between stages, you can do check-ups in to ensure everything is going according to plan. Set a date for each stage in the process. This gives you a gauge on how fast the production is going. You can also contact a reliable corporate video production service to help you out with the planning.
Decide on the video type.
This type of production comes in a variety of forms. It can be used as:
- Marketing material – Videos can be posted online in the business’ website or social media page. It can serve as either content or advertisement
- Employee training – Some prefer to shoot training videos to ease onboarding process
- Profile video – A complete overview of the company, what it stands for, what it does and other important details
Marketing is an on-going process, which requires constant production. On the other hand, employee training and profile videos only need one-time shoots. Regardless of what type you want, it’s important to find a videographer that specialises on the form. Look at their portfolio to see if they have experience in doing the kind of videos you want.