How Web Design Can Help Your Business

Web design is an important aspect of any page online. It’s focused on giving your viewers the best experience they have whilst visiting your site. A lot of business owners underestimate the power of a well-designed website. What they don’t realise is that they’re shorting themselves of the benefits this platform has to offer.

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It determines your credibility.

In this day and age, anybody can look at your website online. In fact, the numbers of online shoppers are growing yearly. It comes as no surprise that viewers want a better experience when they’re looking at the websites of businesses. An aesthetically pleasing, functional and adaptive page is now a part of good customer service.

As proof of this, a recent survey shows that 48% of internet users base the credibility of a business on how well their websites are designed. This means every time you get a visitor on your site, you’re being judged at how well you do business. First impressions matter, even online. Users will judge your company at a glance, without having to read a copy or review a testimonial.

Speed matters.

Internet speeds have sped up an average of 15% per year. It follows that users expect sites to adapt to these changes. Research shows that the average viewer expects pages to load in 2 seconds or less, especially if they’re viewing the site on mobile.

Realistically, 2.4 seconds is the prime loading speed for pages. It enjoys the lowest bounce rate, at 12.8%. In general, pages that load faster will also have more conversions. Increase those waiting times by just one second and you’ll get a bounce rate of 20%. Therefore, optimisation is important. You don’t want to lose valuable customers just because your page takes too long to load.

Every business nowadays has a website, but this doesn’t mean everyone is making the most out of their investment. By taking the time to optimise your site, you can get a lot more out of it. A few small tweaks could greatly benefit you in the long run. This is why you should always invest in a good web designer.